
You're invited to spend an evening with Reddit and Sensor Tower at the Brand Innovators space at SXSW
We’re hosting a private Reddit Happy Hour on Saturday, March 14th alongside Sensor Tower, where we’ll debut our latest sports research.
This new study explores how sports conversations on Reddit—spanning fan motivations, brand affinities, and app engagement—around major sporting moments translate into real-world commercial impact.
The findings include a deep dive into Retail, Gaming, Sports Betting, and Food & Beverage.
Steve Huffman is the co-founder and CEO of Reddit, an online community of communities. On Reddit, there is a home for everybody and a place for everyone to dive into their interests. Raised in northern Virginia, Huffman pursued his passion for programming from an early age and followed it through a computer science degree at the University of Virginia. He and his college roommate pitched their first start-up to then-new incubator Y Combinator in 2005. While the pair's initial idea for a food-ordering mobile app called My Mobile Menu was rejected, Y Combinator founders Paul Graham and Jessica Livingston invited them back to build the front page of the internet, which soon led to the creation of Reddit. After selling the company in 2006, Huffman co-founded the travel company Hipmunk and served as CTO where he was named to Inc. Magazine's “30 Under 30” list in 2011 and the Forbes “30 Under 30” list in 2012. Huffman returned to Reddit as CEO in 2015 where he has led the company through international expansion to new markets, sweeping updates to the platform’s Content Policy, and a full site redesign, while also growing Reddit to millions of daily users interacting across hundreds of thousands of communities. In the years following his return, Huffman was named in Fortune’s “40 under 40 in Tech” for 2020. In addition to his work and leadership at Reddit, Huffman is a mentor at Hackbright Academy, a San Francisco-based coding school for women. In his free time, he enjoys skiing, dancing, and browsing r/WholesomeMemes.
Jen Wong is Reddit’s Chief Operating Officer, overseeing business strategy and related teams from Reddit’s New York office. Previously, Jen was Chief Operating Officer and President of Digital at Time, Inc., where she led the company’s digital and interactive strategies as well as its operations, consumer marketing, and revenue teams.
Prior to Time, Jen worked as Chief Business Officer for PopSugar and Global Head of Business Operations for AOL. Jen earned her M.B.A. from Harvard Business School, her M.S. in Engineering Economic Systems & Operations from Stanford University, and her B.S. in Applied Mathematics from Yale University.
Recently listed at number 4 on Fast Company’s Queer 50, Jen was also included in the Gold House’s A100 List that honors the most impactful Asians and Asian American & Pacific Islanders (APIs) in culture every May for API Heritage Month. When Jen is not working, you’ll likely find her listening to live music, experimenting with Polaroid photography and vintage cameras or deep within her favorite Reddit community, r/oldschoolcool.
Roxy Young is Reddit’s CMO and the first Latinx female to join Reddit’s C-Suite. She is focused on building the brand’s recognition, relevance and reputation, and leading the charge to make Reddit a daily destination for a more diverse group of people, all over the world. In the past 12 months, Roxy has led Reddit’s first ever -- and now award winning -- consumer marketing campaigns including UpTheVote, the celebrated voter initiative to empower users to vote with the same enthusiasm in the lead-up to the 2020 Election, as they do when voting on Reddit. More recently, Roxy was at the helm of Reddit’s blink-and-you’ll-miss-it Super Bowl commercial, leading the team that conceived, crafted, booked and funded a 5-second spot -- that many dubbed the “winner” -- in less than one week. With more than 20 years’ experience working with major brands including Sephora, Gap and Netflix, Roxy’s experience spans all areas of marketing. Roxy earned her bachelor's degree from Texas A&M University and her M.B.A from the University of Notre Dame.
Harold Klaje is Reddit's Global EVP and President of Advertising, overseeing the Large Customer Sales team, the Mid Market and SMB team and the Activation and Enablement team which encompasses Creative Strategy and acts as the connective tissue between the Sales organization and the rest of the business. Harold is responsible for growing Reddit’s global advertising partner base and working closely with cross-functional partners to ensure the right products, campaign support, and marketing programs across the business.
Harold joins Reddit from Pinterest, where he served as Global Head of Growth, working across international sales, marketing, product engineering, operations, finance and strategy to accelerate growth and revenue. Prior to Pinterest, he spent almost a decade in leadership roles at Google and is experienced in building and scaling global operations.
Mary Ann is Vice President of Large Customer Sales for North America at Reddit, overseeing the team that works closely with Fortune 500 Companies and their agency partners to develop creative, scalable and impactful marketing strategies. She is a digital media veteran, with 20+ years of business development and operational experience, specializing in developing sales, organizational and operational strategies for companies. Prior to Reddit, Mary Ann spent four years at Twitter, as a Managing Director for Large Customer Sales. She also spent 10+ years at Google where she was a founding member of Google's Industry Development and Marketing Team and hired many of Google's sales and business leaders. . Mary Ann holds a bachelor’s degree in English from Fordham University. In her free time, she enjoys spending time with her family and diving into her favorite Reddit community, r/houseplants.
Timo is Reddit’s VP of Business Marketing, driving the go-to-market strategy that showcases the power and effectiveness of Reddit’s ever-evolving advertising offering. He leads the team that connects Reddit’s Sales organization with the wider industry, giving voice to Reddit’s 100,000+ communities for advertisers of all sizes and verticals. Timo has over 15 years of experience spanning a wide range of marketing, including B2C, B2B, communications, strategy, sales, brand, and product. Prior to Reddit, he worked at Instagram where he led global business marketing across brand and product for the company‘s business and advertising solutions. Timo is passionate about creating audience-led work that enables businesses of all sizes to achieve their goals. He earned his bachelor’s degree in North American cultural studies and his M.A. in Political Science from the University of Bonn in Germany. When he’s not working, you’ll find Timo deep in his favorite Reddit communities r/parenting, r/Patriots, r/lawncare, r/TIL, and r/whereintheworld.
Nishé Modoyan is a product marketing leader at Reddit, overseeing a number of product areas across creative & commerce as well as the Reddit Ads Manager & Ads API. With almost a decade of experience in digital advertising, she specializes in building & launching monetization solutions in consumer tech & digital publishing.
Most recently, Nishé has relied on her Reddit communities for support, advice and humor on all things parenting related and has r/parentsofmultiples & r/beyondthebump to thank for making it through her first year of motherhood.
Will Cady’s purpose is to repair broken systems through strategies & storytelling informed by a view unconstrained by the present paradigm.
Prior to taking on the leadership of KarmaLab, Will launched, hired, and managed Reddit’s Los Angeles brand partnerships office; tapping years of experience architecting revenue-driving programs that connect brands with fast-growing pockets of music, art, and experience just as they reach their tipping points. Will’s brand strategy work covers a majority of Fortune 100 brands.
He is a graduate of Berklee College of Music, recipient of an Emmy Award (New England Regional) for Best Musical Composition/Arrangement, and has been featured as a member of the 2020 AdWeek Top 50 for Tech, Media, and Marketing. His original music has amassed ~2M+ streams on Spotify and counting.
In all areas, Will endeavors to listen deeply, speak thoughtfully, and measure successes through healing meaningfully.
Rob is Global Head of Partner Insights at Reddit where he derives insights from conversations and communities on the platform to help brands predict and act upon changing consumer attitudes and behavior. He has over 20 years of experience in the marketing, innovation, and start-up space running brands in media, financial services, tech, gaming, packaged goods, and skincare. Previously, Rob was VP of Marketing for Splitit, a Fintech in the "buy now, pay later" space. Prior to that, he was a Managing Partner at sparks & honey, a consultancy that helps Fortune 500 companies quantify, predict and take action on cultural change. He’s also flexed his muscles as an entrepreneur, for his mobile citizen journalist startup and became an expert authority on journalism innovation before successfully exiting his company in 2013. A veteran, Rob credits his time in the Navy for shaping his calm demeanor and love of the ocean, traits he’s hoping to pass on to his two-year-old baby girl.
Ryan is Reddit’s Global Head of Product Marketing, Ads Product. With 13+ years experience driving ads product strategy and commercialization for high growth companies in the digital advertising space, Ryan has held leadership positions at companies including Meta, TikTok and Reddit.
At Reddit, Ryan leads the team managing core advertising products including signals, targeting, delivery & optimization, measurement, privacy enhancing technology (PETs), marketing APIs, and AI & ML products. Ryan currently resides in NYC where he is an active member in his favorite Reddit community, r/Outdoors.
Paulita David is Reddit's Senior Managing Director for Large Customer Sales in North America. She leads a team that oversees the pharma, CPG, travel, retail, and finance verticals for Reddit’s advertising business. Previously, Paulita worked at Google for a decade, holding several roles including Head of Strategy & Operations for the Americas Sales Team, and Google’s internal creative agency known as Creative lab. Most recently she served as Head of US Multicultural, where she led efforts to inspire and educate multicultural consumers and connect them more closely with the brands they love. With her deep understanding of multicultural consumers, Paulita founded PD Strategies to be an advisor to business leaders wanting to dedicate more resources to their multicultural efforts. Paulita has a Bachelor’s degree from the University of Pennsylvania and an MBA from Northwestern University. In her free time, she enjoys spending time with her family, continuing her advocacy work, and browsing her favorite Reddit community r/MadeMeSmile.
Rick is Reddit's Senior Managing Director for Large Customer Sales in North America. He leads the team that oversees entertainment and media, automotive, and restaurants and delivery clients. With 20+ years of experience, Rick has led digital sales teams at leading tech companies including Microsoft, Google, Pinterest, and Adobe. He earned his Bachelor’s degree in marketing from Michigan State University. In his free time, enjoys golfing, exploring the Southern California mountains with his family, and engaging in his favorite Reddit communities r/msu, r/goldenretrievers and r/houseofthedragon.
Ryan is Global Head of Measurement at Reddit where he oversees client measurement, measurement partnerships, and measurement R&D. He has over 15 years of experience with data science, ad technology, and advertising measurement at places such as Datalgoix, Oracle, and Pinterest. He completed his bachelors and masters from the University of Colorado in Finance & Econometrics and MBA from the University of Illinois. Ryan lives in Denver with his wife and daughter and enjoys skiing, movies, and browsing r/StarWar.
Paul is Reddit’s Senior Managing Director for Large Customer Sales in North America, leading high-performance teams that manage partnerships with some of the world’s largest brands, across tech, gaming & telco verticals. Paul has over two decades of experience in sales across a wide range of industries and verticals. Previously, he worked at Meta where he built the Tech and Telco industry teams and launched go-to-market strategies across both Facebook and Instagram. Paul is passionate about Reddit’s community-first approach and is deeply invested in sharing its value with partners. He earned his Bachelor’s degree from Western Washington University and in his free time, Paul enjoys connecting at industry events and joining the conversations in his favorite subreddits including r/golf, r/technology and r/whatcouldgowrong.
Alex Underwood is the Global Head of Agency Development at Reddit, where he oversees a team responsible for building relationships and partnerships with the Big 6 Agency Holding Companies.
Prior to Reddit, Alex spent most of the last 15 years of his career at Spotify and Google. Most recently at Spotify as VP Global Head of Strategic Partnerships where he built Spotify’s 1st Global Agency Development Team scaling it into a Global Advertising Partnerships unit (which also included Global Brand Partnerships, Global Trading and Audience Solutions). Before Spotify, Alex was the Head of Media Agency Strategy for Google where he developed the go-to-market strategy for agencies across North America and also launched Google’s Global Media Agency Council.
Outside of work, Alex loves spending time with his wife and 3 children in New York & indulging his passions on various Aston Villa, West Wing and English food subreddits!
Susan Billingsley leads Global Customer Marketing at Reddit. Her teams are responsible for Reddit’s global business brand and go to market strategy across all markets. That includes brand, vertical, industry and event marketing, and creative services, globally. Prior to Reddit, she built high performing teams and successful marketing strategies for Google, YouTube, and growth stage companies like AddThis (acquired by Oracle). As a consultant she has driven product marketing and go-to-market strategies for adtech, fintech and data science platform companies.
Jim Squires is Reddit’s EVP of Business Marketing and Growth. Jim oversees the strategy and expansion behind Reddit’s marketing efforts as they relate to our growing advertiser base. Previously, Jim was at Meta, where he served as VP of Business & Media for Instagram and led the product marketing teams for both Facebook and Instagram. Before Meta, Jim led product development at Mixercast, Ning, and Yahoo. He originally joined Yahoo in 1999 with the acquisition of Broadcast.com, one of the first streaming media companies. Jim holds an MBA from University of California, Berkeley and a bachelor’s degree in marketing from Texas Christian University. He lives in San Francisco with his wonderful wife, Gen Z kids and dog Roxie.